Outset is a full-service political consulting firm built for the next generation of politics. We work across campaigns, government affairs, and communications to help leaders, coalitions, and organizations move with clarity and purpose. Our approach is grounded in real communities and real political dynamics, with a focus on strategy that grows power early and sustains momentum. We bring a contemporary perspective, deep local insight, and a commitment to disciplined execution. Outset partners with clients who are ready to shape what comes next, whether at the ballot box, inside public institutions, or across the communities they serve.
MEET THE TEAM
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FOUNDER AND PARTNER
Veronica is a communicator, strategist, and organizer who brings a fresh and disciplined approach to building campaigns and movements. She specializes in message development, crisis communications, and voter engagement with a proven track record of shaping narratives that resonate across diverse audiences.
She began her career producing political events, youth summits, and community forums that connected everyday San Franciscans to policy and politics. Since then, she has worked on campaigns addressing domestic violence prevention, maternal health, education, and family policy. As both a former small business owner and political operative, Veronica pairs sharp political instincts with lived experience, giving her a unique perspective on the urgency of building lasting political infrastructure.
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FOUNDER AND PARTNER
Joseph is a strategist with over a decade of experience spanning government, grassroots organizing, media relations, and public policy. In San Francisco, he has built coalitions from the ground up – founding Democratic clubs, merchant associations, and advocacy groups. He has run and won campaigns at both the district and citywide level. His policy experience spans the U.S. Capitol to the San Francisco Mayor’s Office, where he served as an advisor driving ambitious initiatives in infrastructure, energy policy, and climate resilience.